Introducing: Maurice Lacroix Aikon #Tide

The new Maurice Lacroix Aikon #Tide has just rolled in. The #Tide collection uses ocean-bound upcycled plastic combined with glass fibre. Consequently, the look is colourful and hits a new high for the well-loved Aikon watch. The iconic Aikon case shape is transformed in uplifting brights and pastels.

Maurice Lacroix #Tide Collection packaging

*Model Featured: Aikon #tide Yellow Black


#Tide are an organisation committed to making big changes to the way we see single use material. They collect plastic from the seas in Thailand, Indonesia and the Philippines and state “We give plastic waste a value.”

#Tide ocean material collection boat

The resulting composite material is twice as hard as standard plastic and when compared to a PET plastic equivalent, the carbon footprint is 6 times less. 17 bottles combine to make one watch and its re-usable packaging.

#Tide ocean material granules

These new Maurice Lacroix Aikon #Tide models have the same grade Swiss quartz movements as the existing Aikon collection. Also, they are water resistant to 10ATM.  Furthermore, other useful functions include hour, minute and second hands and a date at the 3 o’clock position. Finally, the dial pattern is a nod to the material origin as it features a ‘Vague du Jura’ wave motif.

Maurice Lacroix #Tide Collection

*Model Featured: Aikon #tide Cyan White

Maurice Lacroix Aikon #Tide at Watch Specialists

Browse our selection of Aikon # Tide Watches, available from our Independent Watch Specialists. All Maurice Lacroix watches are available with free UK delivery. Best of all, every sale through supports a family owned, UK tax-paying business. Support the High Street and shop with us today!